Zore Zalo

Zore Zalo

Zore Zalo is a new brand of Cretan tsikoudia, which is a type of pomace brandy similar to the Italian grappa. The client's goal was to place this very traditional and local drink in premium bars around the world next to grappas, and inspire mixologists to use it in cocktails just like any other pomace. We came up with the name Zore Zalo, which means "difficult step" in the Cretan dialect, but also has the connotation of being dizzy, as in when someone is tipsy and staggers. The packaging communicates the drink's premium character, and is inspired by its name: we designed an explosion of letters, which corresponds to the explosion of flavour one experiences when tasting Zore Zalo. The packaging is completely white to imply purity and refinement; the box itself is also special in the sense that it has no glued joints.

Photo: Dimitris Poupalos

Back to all
easter-egg-robot

By continuing to use this site you consent to the use of cookies on your device as described in our Privacy Policy, unless you have disabled them. You can change your Cookie Settings at any time but parts of our site may not function properly without them.

I accept

Busy Building

Bye 
Bye 

Black
Box

Boom 
Box 

Be—
Bop

B— 
Boying 

Backstreet
Boys

Beuys
Boys

Bücher & 
Bildungen

Beep
Beep

Big 
Bang 

Big 
Band 

Bora 
Bora 

Back
Bone 

Burnt
Bone

Brand
Bombs 

Be 
Brave 

Beyond &
Back

Bare
Back

Bark 
Bark  

Brigitte 
Bardot 

Bugs
Bunny

Betty
Boop

Ba—
Boonery 

Black
Berry 

Beautiful 
Beast

Body 
Building 

Brick
Building

Brand
Building

Busy
Building