YARD - Year of the Rabbit

Commissioned by YARD – The Event Agency to create the company’s 2022 Christmas gift, we came up with a collectible poster inspired by Lewis Carroll’s literary protagonist Alice and her courageous decision to follow the White Rabbit down a rabbit hole. The poster boldly declares that “creative ideas dive through a hole into a fantasy world”, a message amplified not only by the typographic design but also by the holographic paper it’s printed on and which changes colour depending on the viewing angle and lighting. With 2023 being the Year of the Rabbit according to the Chinese calendar, the poster also makes for an auspicious holiday gift. Rounding up the concept, the custom packaging was designed as a subtle preamble.