Wecook

For Wecook, a shared kitchen that allows freelance chefs to cook for a wider clientele, we designed a playful and vibrant brand identity inspired by its communal sensibility. Serving as its logo, an emoji-like smiling cooking pot sets the tone for Wecook’s branding including packaging, messaging, and communication tools. Conceived as a circular sticker, the logo can be affixed to both digital content and physical collateral, as do a series of accompanying stickers that further enhance the brand's messaging through typography and illustrations.