Sweet Memories cookies for Dear Greece
The new cookies by Dear Greece allow visitors to Greece to take the sweetest of memories back home with them, and our packaging is living up to the promise. The client is a brand of homemade cookies founded in 1930 that uses traditional recipes and local materials from the island of Crete. 'Sweet Memories' is a new portfolio of products for the tourist market in Greece that includes five different flavours, available at tourist shops across the country.
The idea for the packaging was to create a product that would be marketed as a souvenir with a strong Greek personality. We were inspired by tradition, monuments, history and iconic moments to give each package a fresh, contemporary look. The result is original and balanced, and helps the product stand out from other similar products on the shelf. The unusual feature of these packages is that they have two FOPs, one in vertical and one in horizontal layout. We opted for this solution because we wanted the product to look good even in shops with very little shelf space or narrow shelves.