Streetwok is a contemporary food concept, totally new to Greece. It serves a westernised version of Asian noodle and rice dishes with an authentic urban style that is free of ethnic elements. Its philosophy is clearly street-food oriented but with value-for-money prices and food with high nutritional value. We designed a logo that is a minimal and straightforward take on urban typography. The same attitude informs our environmental branding concept: we used exposed and distressed materials, put an emphasis on the ordering and invited street artists to create an original piece on the wall of each store.
Photo: Dimitris Poupalos, Konstantinos Karavatelis