Street Food book by Akis Petretzikis
The new book by chef Akis Petretzikis is a real foodie's guide to authentic street food experiences. Through 120 recipes of "fast food" favourites from around the world, the book brings the smells and tastes of outdoor markets and street snacks into our kitchen. We have developed the book concept and its recipe naming system, as well as the creative direction for the entire book, both in terms of design and copy. The creative direction has a bold personality that reflects the book's urban mood. The colour palette is dark to reference the colours of the city, and the food styling is spontaneous and relaxed to remind the tables at a food stall or canteen. The book contains twelve custom fonts, one for each chapter, which were created specially for the project.