We love a design challenge, especially when it comes to creating intelligent solutions for super-niche and unique brands. One such brand is Socialdoo, an Athens-based company offering highly specialised services in communication, public relations, CSR strategy and event organising. We were asked to design a new website that would reflect Socialdoo's unique position in the market, and to help the brand move beyond the typically corporate look & feel of their industry. For that, we created a display site that reflects the company's motto "Communication as Culture", using custom illustrations and animations as a vehicle for telling Socialdoo's story. We imbued the whole design with high aesthetic value and created a smooth, friendly and reassuring user experience that introduces the brand to new customers and exudes confidence, quality and sophistication. The illustrations and animations are themed after sports, play and iconic strategy games like chess; the two spheres that are the "protagonists" of our animations stand for the two Os from the client's logo, and appear in various scenarios that evoke concepts such as balance, accuracy, strategic thinking and efficiency.