Sipit

Sipit is the first online service in Greece dedicated to alcohol delivery. Whether it's for a party, a dinner or just a casual drink after work at home, users can order their drinks and accompanying snacks from local bottle shops, and have them delivered to their door within 60 minutes. On its online platform, Sipit will also publish recipes, insightful articles and other content that adds value to the user's experience. We designed the logo, visual identity and website for Sipit, with the aim to position the brand as the ultimate one-stop-shop for anything related to alcohol and its responsible enjoyment. The overall branding approach emphasised the element of immediacy and speed when ordering, as well as the clear and hassle-free service provided by Sipit. The logo shows a short glass, a ubiquitous symbol for drinking, that is half-full with one's favourite drink. On the surface of the liquid, a smooth line draws the initial S.