WCAG 2.0 (Level AA)




Mytrip is an online travel brand for budget-conscious travellers, a member of Etraveli Group, one of the largest online travel companies in Europe. We were commissioned to rebrand Mytrip, as part of Etraveli Group's overall effort to differentiate its various brands in a stronger way. For Mytrip, we focused on the joy and ease of travelling, having in mind its younger demographic. The new logo is fun, contemporary and smart, and its most prominent feature is the inverted letter i, which was designed to look like a suitcase rolling on its wheels. The intention was to convey the excitement of rolling one's suitcase down the airport terminal, eager to jump on the next flight to one's dream destination. Essential branding strategy elements were also developed, including the motto "travel more, for less". For the visual branding, we created detailed guidelines for the logo applications, accompanying visuals, photography, typography and more — as to ensure the brands consistent implementation now and in the future.

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