We love using paper, and naturally some of our best work is printed on or crafted with it. Therefore, it came as no surprise that we were trully excited to design the new brand identity for Egloff Papers, a family-run business that represents some of the most premium international paper brands in Greece. The company's market is really niche, meaning it only operates in wholesale and supplies specialised paper merchants and print houses. Their request to us was to create a bright-coloured identity with a logo that somehow contained a symbol. For that we chose the humble storage pallet: just as the pallet is the unsung hero of the warehouse and wholesale trade, so is Egloff Papers the hidden asset behind all the amazing paper products and publications that reach our hands.
For the website we created a single-page display site with custom illustrations and animated elements that will inspire local and international partners and help communicate the aesthetics and philosophy behind Egloff Papers. Through a series of full-screen scrolls we tell the company's story along the path that paper follows in order to come from the forest to our home. Most of the illustrated elements were made with actual paper textures to give them an even more tactile feel and highlight the way Egloff Papers help bring creative ideas to life. In order to enable seamless scrolling, we added a custom-designed loading page with an animated bicycle that has spinning paper rolls instead of wheels. Follow the amazing journey of Egloff Papers here.