WCAG 2.0 (Level AA)


Be Brave

Be Brave

busybuilding's gift to friends and clients for Christmas 2017 spreads the wish "be brave" emblazoned on a custom-made cotton scarf. Every December we create a limited-edition gift that reflects our mood in that particular moment and communicates our saga for the new year to come. For 2017 we set out to create a wearable object that would be produced entirely in Greece. We opted for a custom scarf because we thought that, as an object it expresses care, but also it's a gift that can be used in many different ways by the person who receives it. Through different patterns and textures we developed a visual narrative around the concept "be brave", and encourage everyone to face the challenges ahead with courage and strength. We designed the scarf in such a way so that it would always look great regardless of how it is worn. The double B pun between "be brave" and "busybuilding" became the vehicle through which the object is branded.

Back to all

By continuing to use this site you consent to the use of cookies on your device as described in our Privacy Policy, unless you have disabled them. You can change your Cookie Settings at any time but parts of our site may not function properly without them.

I accept