Be Brave

busybuilding's gift to friends and clients for Christmas 2017 spreads the wish "be brave" emblazoned on a custom-made cotton scarf. Every December we create a limited-edition gift that reflects our mood in that particular moment and communicates our saga for the new year to come. For 2017 we set out to create a wearable object that would be produced entirely in Greece. We opted for a custom scarf because we thought that, as an object it expresses care, but also it's a gift that can be used in many different ways by the person who receives it. Through different patterns and textures we developed a visual narrative around the concept "be brave", and encourage everyone to face the challenges ahead with courage and strength. We designed the scarf in such a way so that it would always look great regardless of how it is worn. The double B pun between "be brave" and "busybuilding" became the vehicle through which the object is branded.