Alpha TV programme launch

For the event presenting the TV season 2018-2019, Alpha TV commissioned us to come up with a giveaway for the guests and an animated intro video; something that would bring the motto "living with Alpha" to life and introduce the viewers to their new favourite programmes.

First, we captured the diversity of Alpha TV's shows through a series of quirky characters that we illustrated. At the event, each character and their everyday lives were put into motion in the 30 second intro video we created with Odd Bleat. Every guest took home an enamel mug decorated with the characters to remind them everyday of their favourite Alpha TV programmes and invite them to some serious binge-watching!