It was just a normal summer day in busybuilding HQ until the news dropped that our collaboration with Monocle magazine had finally landed in press stands internationally. Soon the audience of what is perhaps the world's most influential magazine would read how a well-designed, high-end cruise company could revitalise Greece's cruise industry—and chip in local economy while at it.
Our contribution to Monocle's June 2016 issue was part of a series called The Consultants, where Monocle identifies gaps in local markets and develops solution concepts and strategies as to how these gaps can be tackled. For Greece the team at Monocle located the need for a premium cruise brand to capitalise on Greece’s national heritage. Journalist Nathalie Savaricas spoke with a dream team of local experts, including Filippos Venetopoulos of Variety Cruises, Chef Lefteris Lazarou and design label Zeus + Dione. As part of this exercise busybuilding was commissioned to create the new brand strategy and visual identity. Read and see more of our ideal White Dot Fleet and find out where it got its name from here.
Beach
Body
Bad
Boys
Bye
Bye
Black
Box
Boom
Box
Be—
Bop
B—
Boying
Backstreet
Boys
Beuys
Boys
Bücher &
Bildungen
Big
Booty
Beep
Beep
Bang
Bang
Big
Bang
Big
Band
Bora
Bora
Back
Bone
Burnt
Bone
Brand
Bombs
Be
Brave
Beyond &
Back
Bare
Back
Bark
Bark
Brigitte
Bardot
Bugs
Bunny
Betty
Boop
Bibi-
Bo
Ba—
Boonery
Black
Berry
Beautiful
Beast
Body
Building
Brick
Building
Brand
Building
Busy
Building