It was just a normal summer day in busybuilding HQ until the news dropped that our collaboration with Monocle magazine had finally landed in press stands internationally. Soon the audience of what is perhaps the world's most influential magazine would read how a well-designed, high-end cruise company could revitalise Greece's cruise industry—and chip in local economy while at it.

Our contribution to Monocle's June 2016 issue was part of a series called The Consultants, where Monocle identifies gaps in local markets and develops solution concepts and strategies as to how these gaps can be tackled. For Greece the team at Monocle located the need for a premium cruise brand to capitalise on Greece’s national heritage. Journalist Nathalie Savaricas spoke with a dream team of local experts, including Filippos Venetopoulos of Variety Cruises, Chef Lefteris Lazarou and design label Zeus + Dione. As part of this exercise busybuilding was commissioned to create the new brand strategy and visual identity. Read and see more of our ideal White Dot Fleet and find out where it got its name from here.

Back to all

easter-egg-robot

By continuing to use this site you consent to the use of cookies on your device as described in our Privacy Policy, unless you have disabled them. You can change your Cookie Settings at any time but parts of our site may not function properly without them.

I accept

Busy Building

Bye 
Bye 

Black
Box

Boom 
Box 

Be—
Bop

B— 
Boying 

Backstreet
Boys

Beuys
Boys

Bücher & 
Bildungen

Beep
Beep

Big 
Bang 

Big 
Band 

Bora 
Bora 

Back
Bone 

Burnt
Bone

Brand
Bombs 

Be 
Brave 

Beyond &
Back

Bare
Back

Bark 
Bark  

Brigitte 
Bardot 

Bugs
Bunny

Betty
Boop

Ba—
Boonery 

Black
Berry 

Beautiful 
Beast

Body 
Building 

Brick
Building

Brand
Building

Busy
Building