Owning beautiful things often comes with a certain amount of guilt. Because most beautiful things are bad for the environment: inks and dyes pollute the water; sleek, seamless plastic stays around for centuries; most cool fashion out there is made in sweatshops and by the world's largest polluters⦠The list goes on. So how can we live pleasantly whilst curing our aesthetic guilt?
Enter GLTY, the new creative project that stands for ethical, sustainable design that is also beautiful to look at and feels good to own. The brainchild of Athens-based designer (and busybuilding's creative director) Dimitris Gkazis, GLTY stands for effortless creativity, hand-picked quality, and hard optimism, becoming a generator of sunny, happy-place vibes all year round.
The philosophy behind this project is to design durable, high-quality, and aesthetically pleasing objects that will help us own less and live more. By owning and using things for longer, we reduce the waste we produce, hence we minimise our environmental footprint. Add sustainable materials and ethical fashion manufacturers, and you have a collection of fashion and accessories that will allow you to live clutter-free and with a clear conscience.
GLTY produces many of its designs with SOFFA (Social Fashion Factory, soffa.gr), a Greek fashion manufacturer that promotes ethical fashion and the social integration of refugees and survivors of human trafficking. The cotton used in most of the products is produced in Greece, thus reducing emissions resulting from transportation, whilst most plastics are either recycled or recyclable.
So far, GLTY has released two collections, both decidedly minimalist and monochromatic. The summer vibes are strong with A Place in the Sun, the launch collection that features beach towels, water bottles, large totes, even a frisbee β in short, everything you'll need for those warm summer days. A second collection called The Tomorrows is for the colder months, and features a limited-edition hoodie and other fashion accessories.
You can find out more about the project and browse all GLTY collections on glty.gr.
Beach
Body
Bad
Boys
Bye
Bye
Black
Box
Boom
Box
Beβ
Bop
Bβ
Boying
Backstreet
Boys
Beuys
Boys
BΓΌcher &
Bildungen
Big
Booty
Beep
Beep
Bang
Bang
Big
Bang
Big
Band
Bora
Bora
Back
Bone
Burnt
Bone
Brand
Bombs
Be
Brave
Beyond &
Back
Bare
Back
Bark
Bark
Brigitte
Bardot
Bugs
Bunny
Betty
Boop
Bibi-
Bo
Baβ
Boonery
Black
Berry
Beautiful
Beast
Body
Building
Brick
Building
Brand
Building
Busy
Building