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Who Cares


Re-design of the logotype and packaging (rebranding) for the ‘Who Cares’ family of cat litter products by Geohellas. The family consists of 6 natural, value-for-money variants (classic, classic with lavender aroma and clumping, each in 5kg and 10kg bags). These products are exported to more than 15 countries worldwide and are sold exclusively in supermarkets. A direct, minimal design approach, which emphasizes the signature neo-vintage typography.

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