The Hellgate is a syndication platform and a collective, based in New York, which discovers and represents contemporary photography talent, inspired by the music scene. The visual identity combines the unique elements and features of the company: custom approach to the creative needs of each project, portfolio combination of amateur and professional photographers and a set up different than any other traditional “photo agency”. The logo embraces all these elements and functions as a “personal signature” in all applications of the corporate identity. The cheap papers used, in combination with the gold typography and handmade sketches, create an uncanny effect. The specially designed multi-purpose tool, can be folded in various ways and used as a notebook cover, a cd case and a A4 folder.