Streetwok is a contemporary food concept, totally new in Greece. It is a Westernized version of Asian food with noodle and rice dishes and authentic urban style, free of ethnic elements. It is namely "street food", with main differentiating element the value-for-money prices and the high nutritional value of its cuisine. The logo is inspired by urban typography, but is minimal and unequivocal and the same applies to the look & feel of the store. The basic idea for the store graphics revolves around the markings, the colours and the materials used and the dominance of a custom graffiti that dresses the store, each time assigned to a different, selected street artist. The first concept store was created in collaboration with wip architects and the graffiti artists Blaqk.