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PharmacyLink.gr

LOGOTYPE & CORPORATE IDENTITY

Part of an innovative range of specialised services for pharmacists, PharmacyLink.gr is the first pharmacies portal in Greece.  The logo, an amalgam of the Greek letter phi (the first letter of ‘pharmacy’) and the @ symbol, visually encapsulates what PharmacyLink stands for, and marks a digital platform with unique capabilities and features. The corporate identity design was based on vintage medicine labels, using their characteristic linear display in contemporary and dynamic manner. Classic printing techniques such as letterpress were used, which, in combination with the typeface, created a conceptual link between the physical space of the traditional Greek pharmacy and the new vistas of e-commerce.

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