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Layini

LOGOTYPE & PACKAGING DESIGN

Logo Design and Packaging Design for the new family of selected food products from Passalis. The project study and design were based on the concept and history of the name “Lagini”, which is the utensil mainly used to store and transfer valuable raw Greek foods, like olive oil, since ancient times. The design of the logo focused on creating a custom illustration of the main raw element, namely, a perennial Greek olive tree. This symbol is a central and unique element of the packaging graphics, which are governed by an abstract lean visual logic.

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