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Kitchen Lab

LOGOTYPE

The client asked for a logo that would cover the entire range of the distinguished chef’s Akis Petretzikis activities, like a trademark and in a way that would reflect his distinctive style, equally and emphatically presenting his laboratory, named “Kitchen Lab”.  Dominant element of the logo is the initial letter of his name, which the design uses in a dual way: showcasing a signature visual identity and at the same time acting as a symbol that connects the person with the creative image of the chef. The logo thus acquires a second level of comprehension, with each application creating an unusual exchange of fonts and symbols, as in the case of Kitchen Lab.

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