Environmental graphics design for the IDEA | TOPOS citizens information stand at the 1st Pan-Hellenic Place Marketing & Branding Conference (March 2012, Volos). The stand, a natural point of connection between members of the public and the topic of the conference, was located on Volos beach inside an outdoor inflatable construction. The area had to be signposted outside and inside, where zones for different activities had to be created through signage alone. The public also had the opportunity to observe the proceedings by live streaming and find out more about applied examples of the subject of the conference (city branding, place & city marketing, architecture, urban design, graphic applications etc.) from audiovisual material and books. The signage was designed on the basis of a stencil system created and implemented in situ in collaboration with volunteers working by hand.