Busybuilding logo

Chef
Akis Petretzikis

LOGOTYPE

Logotype design for the distinguished chef Akis Petretzikis. The dominant element of the concept is the use of the chef's name initial letter, which the design explores in a dual way: showcasing a signature visual identity and at the same time acting as a symbol that connects the personality with the creative image of the chef. The logo thus acquires a second level of comprehension, as each application creates an idiosyncratic exchange between fonts and symbols.

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