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Akis Petretzikis


Logotype design for the distinguished chef Akis Petretzikis. The dominant element of the concept is the use of the chef's name initial letter, which the design explores in a dual way: showcasing a signature visual identity and at the same time acting as a symbol that connects the personality with the creative image of the chef. The logo thus acquires a second level of comprehension, as each application creates an idiosyncratic exchange between fonts and symbols.

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