A new family of cement-based products from Lafarge. Consisting of 10 different products, the BIY (build-it-yourself) range targets non-professionals carrying out DIY-style home improvements and repairs. They are the only products in their category that can be used straight from the pack (competing products are sold in bags and must be mixed in another container before being used). For the graphics, we have a combination of bold pantone-based colour coding with close-up photographic images of the products in use. On the back of each pack, custom-made illustrations give step-by-step instructions for use.