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Akis Petretzikis
You should try this!

PUBLICATION

Design for the chef’s Akis Petretzikis first book, aiming to bring to light the work of the distinguished chef, highlighting his style in terms of both content and design. The first step was to study the recipes and propose a concept for their presentation. As a result, the recipes were grouped according to “occasions”. Next, the design identity of the book was determined and the shooting of the recipes organized, in collaboration with the photographer Dimitris Poupalos and the food stylist Tina Webb. The client’s brief called for a cookbook different from any other in the Greek market, greatly informative and at the same time functional and concise. The design direction chosen functions synthetically, integrating all these elements and proposing a book that reflects the chef’s personality and communication style.

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La Petite Jumelle

Exhibition booth

The innovative company La Petite Jumelle specializes in the creation and production of premium paper and cardboard constructions. The logo, which consists of robust typography and the creation of a geometric polyhedron, reflects the superb technical craft of a handmade paper construction. This concept was also applied in the company booth for the Packaging 2014 exhibition. A custom micro-environment was designed, creating a new polyhedron, representing an open 3-d box, thus presenting in a direct and impressive way the company field of expertise, which differentiates it from competition.

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Soorimo

ILLUSTRATION / WEB GAME

Illustration for the web game "Soorimo the bloodbath". It consists of a series of characters trying to cross the river Soorimo, fighting each other by using their secret forces as weapons. These urban style characters are divided into several groups/tribes (robotics, mutants, etc.) which, as the game progresses, will form clans, based on their common characteristics.

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Kitchen Lab

LOGOTYPE

The client asked for a logo that would cover the entire range of the distinguished chef’s Akis Petretzikis activities, like a trademark and in a way that would reflect his distinctive style, equally and emphatically presenting his laboratory, named “Kitchen Lab”.  Dominant element of the logo is the initial letter of his name, which the design uses in a dual way: showcasing a signature visual identity and at the same time acting as a symbol that connects the person with the creative image of the chef. The logo thus acquires a second level of comprehension, with each application creating an unusual exchange of fonts and symbols, as in the case of Kitchen Lab.

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Great

LOGOTYPE

Design and logo design for the organization GREAT (Greek Exports And Trade), which specializes in organizing trade fairs and business missions, but also in exports counseling, providing the Greek exporter with a full range of supporting activities and services. The logo of the company organically integrates the company’s Greek origin and activity and, in a minimal and abstract way, depicts the natural wealth of the Greek land through the representation of the elements of nature (sky, earth and sea), i.e. those elements that differentiate the products and services of Greek exporters.

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Dovas Real Estate

LOGOTYPE

Design and logo design for the new real estate agency Dovas. Dovas is a small business that deals with premium estates, primarily residential. The symbol of the logo was designed in order to resemble a "coat of arms", by visualizing its two main components, the building and the land, thus stressing the selective nature of the business and accentuating its content.

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AVW

LOGOTYPE

The visual and corporate identity of AVW architects was based on the creation of a kinetic logotype, the motion of which is determined by the form of a dynamic polyhedron. This basic shape transforms in every application of the corporate identity, marking the dynamic versatile nature of the company and its holistic approach to every project it undertakes.

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Wolfy Funk Project

LOGOTYPE & ALBUM COVER

Logo design and album cover for the Greek funk band Wolfy Funk Project. The challenge was to find a visually minimal and at the same time descriptive design solution for both the logo and the cover of the vinyl.

The unambiguous minimal design with custom illustration transforms the band name to an "emblem" and is used in all applications. At the same time, emphasis is put in the intense color and its emphatic monochrome, by using silk screen printing and special papers, highlighting the vintage value of a 7inch vinyl.

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Chef
Akis Petretzikis

LOGOTYPE

Logotype design for the distinguished chef Akis Petretzikis. The dominant element of the concept is the use of the chef's name initial letter, which the design explores in a dual way: showcasing a signature visual identity and at the same time acting as a symbol that connects the personality with the creative image of the chef. The logo thus acquires a second level of comprehension, as each application creates an idiosyncratic exchange between fonts and symbols.

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Thunderboy

LOGOTYPE

Design and logo design for the Thunderboy fireworks e-shop. Key task of the brief was the communication of the high quality and safety of the shop’s products. In order to achieve that, a contemporary fun logo was designed, reminding of a childhood superhero, aiming to highlight the product characteristics, suggesting that they are so safe, that they are suitable "even for children."

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HEX

LOGOTYPE & DIGITAL PLATFORM

HEX does not intend to become merely another photo agency. It primarily aims to create a “buzz” as a completely new, fresh idea of a different style that captures the photographic trends of today, without polishing the edges. The client’s brief requested ''a challenge'': an “anti-commercial '' approach that would make the visitor/customer curious and even uncomfortable, but would definitely would not go unnoticed. This unconventional approach should be expressed through a website without a menu and without displaying any content. At the same time it would need to be somewhat interactive. Ideally, the visitor of the page should wonder: «what the ... hex is this?» Both the logo and the image of the company were treated like an art project with the illustration of an "anti-hero", an animated character/monster, resulting from the print combination of the letters of the company name. This character also stars in the digital platform that operates purely as an "experience" and not as a mainstream portfolio, clearly pointing out HEX’s aesthetic differentiation from the competition. The home page consists of custom animated illustrations that are activated with a simple scroll and create a sense of interaction. The menu is "hidden", challenging the user to search for it within this interaction. Finally, the HEX photo style mark is presented through low-fi digital videos, in which the photographs are presented as just one piece of a complete visual and urban culture.

www.welcometohex.com

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La Petite Jumelle

LOGOTYPE & CORPORATE IDENTITY

Design and logo design for the innovative company La Petite Jumelle, which specializes in the creation and production of premium paper and cardboard constructions. The logo, which consists of robust typography and a dynamic geometric polyhedron, reflects the superb technical craft of a handmade paper construction. The corporate identity applications emphasize the expertise and multiple printing and manufacturing capabilities of the company with highly demanding techniques and constructions.

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TNT Consulting:
Efficiency Experts

LOGOTYPE & CORPORATE IDENTITY

TNT Consulting specializes in lighting design & applications with an emphasis on providing sustainable lighting solutions. The design idea behind the logo reflects the company’s relationship to energy and sustainability, unfolding a game with bundles of light across the whole corporate identity, in various formations, different for every application.

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SOVISUAL

LOGOTYPE & VISUAL IDENTITY

SOVISUAL are event photographers. For the logo of the company the initials of the names of the founders were used (S+O), which, when combined, create a camera lens, thus dually highlighting their professional identity.

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10+1

PUBLICATION

A special edition designed to celebrate the 11 years of Advocate/ Burson-Marsteller in Greece through 10+1 texts encompassing the 30+ years of experience of its CEO, Maria Lazarimou along with special quotes and texts by the company’s network, stakeholders and clients. The brief requested for a premium, celebratory production with emphasis on the content. The design is focused on bridging the past with the future through vintage typography and minimal custom-made illustrations. Even though the edition is anniversary, we opted for a design solution without any use of photography and placed all emphasis on the context and the people. The idea was to create a kind of a personal memoir of the CEO, using the colour code of a traditional school book and to underline the company's look to the future through an overall minimal approach. The edition was printed in 1000 copies and was distributed exclusively through the Advocate/Burson-Marsteller network.

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La Petite Jumelle

WEBSITE

For the online presence of La Petite Jumelle, a responsive website was created, which lists the innovative and specialized services of the company, regarding the production of premium paper and cardboard constructions. Basic element of the website is the corporate video, created specifically for this purpose, aiming to present the production process in a way that highlights the diversity and quality of its products. The video and the photographs, also created for the design needs of the website, were made in collaboration with the photographer Dimitris Poupalos and the director Thanos Tsantas.

www.lapetitehumelle.com

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Dear Crete:
The Eclectic Series

TOTAL REBRANDING

“Dear Crete” is a series of handmade traditional Cretan cookies and biscuits. The main objective for the rebranding of the products was the need to diversify the products from the competition and, also, the creation of a niche and targeted positioning, which would showcase quality and premium taste on one hand, and the local origin and history on the other. The first step was to rename the products, thus creating the brand "Dear Crete" and the three distinct product lines "Traditional", "Eclectic" and "Organic". Then, the design of the visual identity of both the logo and the packaging came into place. The logo, abstract and robust, is based on the Greek initial K (of both the words Crete and Kalabokis in Greek) and the symbol of the olive, which is a main ingredient as all the products contain extra virgin olive oil from Sitia PDO. The chosen design direction places great emphasis on the products themselves, in a different way for each product line. For the “Eclectic Series”, the emphasis moved from photography to illustrations -different for every taste, depending on the ingredients of each product- based on bespoken patterns, a distinct color code, and bold typography.

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akispetretzikis.com

WEBSITE

The website is the basic hub of all the chef's activities, it should thus be dynamic, user friendly, allowing easy recipe search and at the same time interactive, taking advantage of his dynamic presence in social media.

Because of the size and heterogeneity of the content, the project was quite complex. Basic design goal was the organization of the information, the photographic emphasis on food and on the Chef and, finally, the creation of a cooking portal in a dynamic and responsive platform. This resulted in a simple but dense in information main menu, with a unique advanced search tool for recipes and a look & feel designed to refer to a one-page website. By just scrolling down, the user can see apart from recipes, the Chef’s calendar, his web broadcasts and his open dialogue in social media. The emphatic typography combined with carefully selected pictures and the high functionality of the website, create a distinct and strong internet presence, as well as a community of users, since the user can create his own profile, his own "recipe book", can upload recipes and grade recipes that are created by the Chef or by other users.

www.akispetretzikis.com

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Dear Crete:
The Traditional Series

TOTAL REBRANDING

“Dear Crete” is a series of handmade traditional Cretan cookies and biscuits. The main objective for the rebranding of the products was the need for diversification from the competition and, also, the creation of a niche and targeted positioning, which would showcase quality and premium taste on one hand, and the local origin and history on the other. The first step was to rename the products, thus creating the brand "Dear Crete" and the three distinct product lines "Traditional", "Eclectic" and "Organic". Then, the design of the visual identity of both the logo and the packaging came into place. The logo, abstract and robust, is based on the Greek initial K (of both the words Crete and Kalabokis in Greek) and the symbol of the olive, which is a main ingredient, as all the products contain extra virgin olive oil from Sitia PDO. The chosen design direction places great emphasis on the products themselves, in a different way for each product line. In the "Traditional Series", each product is highlighted through a photograph that displays the characteristics of each flavor in a white background, while the embossed printing on the packaging suggests an aura of quality and of "classic value" in an otherwise entirely contemporary approach.

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No matter
how many skies
have fallen

CALENDAR

Yard is a niche production company specializing in events. Its 2013 do-it-yourself calendar allows users to define each day’s creative space themselves, placing specially designed date-stickers wherever they want. In this way, each calendar is not only fully customisable, but even more, a tool of documenting each day’s genuine ideas in a non-linear and uniform sort of way, exactly as profound creativity really works.

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