busybuilding is happy to announce a double distinction at the
«red dot communication design awards 2012».

The red dot awards is a unique international competition of outstanding quality and this year attracted 6.823 participations from 43 countries from all over the world.

We are very proud for our projects awarded this top distinction in the Corporate Design category: the brand implementation of Taste like Greece, Greece’s national brand for the promotion of Greek products internationally created for HEPO (Hellenic Foreign Trade Board) and the corporate identity of The Hellgate Photography, a syndication platform and a collective, based in New York, which discovers and represents contemporary photography talent.

The “red dot award: communication design” will be celebrated on October 24th at the “Konzerthaus Berlin”, and all awarded works will participate at the exhibition “Design on stage–winners red dot award: communication design 2012” at the Alte Münze Berlin.

Yard is a niche production company specializing in events. Its 2013 do-it-yourself calendar allows users to define each day’s creative space themselves, placing specially designed date-stickers wherever they want. In this way, each calendar is not only fully customisable, but even more, a tool of documenting each day’s genuine ideas in a non-linear and uniform sort of way, exactly as profound creativity really works.

Part of an innovative range of specialised services for pharmacists, PharmacyLink.gr is the first pharmacies portal in Greece.  The logo, an amalgam of the Greek letter phi (the first letter of ‘pharmacy’) and the @ symbol, visually encapsulates what PharmacyLink stands for, and marks a digital platform with unique capabilities and features. The corporate identity design was based on vintage medicine labels, using their characteristic linear display in contemporary and dynamic manner. Classic printing techniques such as letterpress were used, which, in combination with the typeface, created a conceptual link between the physical space of the traditional Greek pharmacy and the new vistas of e-commerce.

Cat Leader is a new family of high-quality natural cat litter products from Geohellas. The family consists of 8 variants (classic, classic with wild nature aroma, clumping, clumping with wild nature aroma, each in 5kg and 10kg bags), which are exported to more than 15 countries and are available exclusively from pet shops and veterinary clinics. The product’s philosophy can be summed up in a simple phrase: the leading choice for happy cats. And this is precisely the philosophy applied in all the branding for the product – from the design of the logo and the choice of name to the packaging design. The name Cat Leader connotes the premium quality of the products and is a play on the English “cat litter”. The logo, created through the typography, suggests quality and leaves visual space for the star of the product pack, a cat! For the packaging graphics we made an equally abstract but effective choice, which also distinguishes the products from the competition, using the image of an imposing, contented cat combined with bold blocks of colour.

Taste Like Greece is an initiative from the Hellenic Foreign Trade Board, designed to promote Greek F&B products internationally. The exhibitors’ catalogue for Greece’s participation in Sial 2012 (Paris) is designed in way that apart from being a repository of contact details, wishes to underline the quality of Greek products and Greek producers seeking their share of the global market. Bound in the style of classic seventies cookbooks, the catalogue is abstract and lean, almost colourless, with a custom-made cliché without printing for the cover illustration. The catalogue was distributed free to visitors and exhibitors at Sial.

Designed and produced for Kontorousis Bros, one of Greece’s most important printer with over half a century of history, this paper object is a hommage to the classic «House of Cards» project, by iconic designers duo Charles & Ray Eames.

Design of the fifth annual EuroCharity Yearbook, “Leadership for Sustainability”. Distributed internationally, the Yearbook presents key initiatives and actions by companies and organisations in the field of CSR and sustainable development, emphasising that today, more than ever, leaders must strive to create a world, which is fairer and more economically sustainable, with greater benefits for all.

Logotype for the Dyo Villas on the cliff residential complex in the Cyclades. Its linear aesthetics and clear-cut typeface create a direct visual reference to the architecture of the houses.

Company profile for the distinguished photographer Dimitris Poupalos. Instead of creating a traditional portfolio full of photographs, as might have been expected, we decided to do the exact opposite, designing a visually abstract object with no images at all. We designed a visually plain item with no direct photographic references: the packaging –a custom made snazzy bag- is used for the typographic presentation of the photographer’s cv. The two-page brochure the bag encloses, is used as a cd case. The cd contains a portfolio presentation custom-made per recipient, based on who the recipient is. The company profile is completed with a single photograph, different every time: a signed archival print, especially chosen by the photographer, for each recipient.

An interactive installation created for Reborn, an annual exhibition organised by Lust Decade at Atopos CVC. In collaboration with eproductions.