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( GR / ENG )

Chef
Akis Petretzikis

LOGOTYPE

Logotype design for the distinguished chef Akis Petretzikis. The dominant element of the concept is the use of the chef's name initial letter, which the design explores in a dual way: showcasing a signature visual identity and at the same time acting as a symbol that connects the personality with the creative image of the chef. The logo thus acquires a second level of comprehension, as each application creates an idiosyncratic exchange between fonts and symbols.

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HEX

LOGOTYPE & DIGITAL PLATFORM

HEX does not intend to become merely another photo agency. It primarily aims to create a “buzz” as a completely new, fresh idea of a different style that captures the photographic trends of today, without polishing the edges. Both the logo and the image of the company were treated like an art project with the illustration of an "anti-hero", an animated character/monster, which stars in a digital platform that operates purely as an "experience" and not as a mainstream portfolio.

Busybuilding.com hex cover

Dear Crete:
The Eclectic Series

TOTAL REBRANDING

“Dear Crete” is a series of handmade traditional Cretan cookies and biscuits. The main objective for the rebranding of the products was the need to diversify the products from the competition and, also, the creation of a niche and targeted positioning, which would showcase quality and premium taste on one hand, and the local origin and history on the other. The first step was to rename the products, thus creating the brand "Dear Crete" and the three distinct product lines "Traditional", "Eclectic" and "Organic". Then, the design of the visual identity of both the logo and the packaging came into place. The logo, abstract and robust, is based on the Greek initial K (of both the words Crete and Kalabokis in Greek) and the symbol of the olive, which is a main ingredient as all the products contain extra virgin olive oil from Sitia PDO. The chosen design direction places great emphasis on the products themselves, in a different way for each product line. For the “Eclectic Series”, the emphasis moved from photography to illustrations -different for every taste, depending on the ingredients of each product- based on bespoken patterns, a distinct color code, and bold typography.

Busybuilding.com dearcrete eclectic cover

10+1

PUBLICATION

A special edition designed to celebrate the 11 years of Advocate/ Burson-Marsteller in Greece through 10+1 texts encompassing the 30+ years of experience of its CEO, Maria Lazarimou along with special quotes and texts by the company’s network, stakeholders and clients. The brief requested for a premium, celebratory production with emphasis on the content. The design is focused on bridging the past with the future through vintage typography and minimal custom-made illustrations. Even though the edition is anniversary, we opted for a design solution without any use of photography and placed all emphasis on the context and the people. The idea was to create a kind of a personal memoir of the CEO, using the colour code of a traditional school book and to underline the company's look to the future through an overall minimal approach. The edition was printed in 1000 copies and was distributed exclusively through the Advocate/Burson-Marsteller network.

Busybuilding.com 10and1 cover

La Petite Jumelle

LOGOTYPE & CORPORATE IDENTITY

Design and logo design for the innovative company La Petite Jumelle, which specializes in the creation and production of premium paper and cardboard constructions. The logo, which consists of robust typography and a dynamic geometric polyhedron, reflects the superb technical craft of a handmade paper construction. The corporate identity applications emphasize the expertise and multiple printing and manufacturing capabilities of the company with highly demanding techniques and constructions.

Busybuilding.com la petite jumelle cover

busybuilding
the Christmas
spirit

SPECIAL CONSTRUCTION

Busybuilding’s Christmas gift for 2013 focuses on a custom illustration and a special printing construction of limited edition, aiming to convey a unique, minimal festive spirit.

Busybuilding.com bb xmas present cover
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